PRIVACY POLICY

PRIVACY POLICY

This Privacy Policy describes how ”www.ferderica.com“ (the “Site” or “we”) collects, uses, and
discloses your Personal Information when you visit or make a purchase from the Site.
COLLECTING PERSONAL INFORMATION:
When you visit the Site, we collect certain information about your device, your interaction with the
Site, and information necessary to process your purchases. We may also collect additional
information if you contact us for customer support. In this Privacy Policy, we refer to any information
that can uniquely identify an individual (including the information below) as “Personal Information”.
See the list below for more information about what Personal Information we collect and why.
Device information
● Examples of Personal Information collected: version of web browser, IP address,
time zone, cookie information, what sites or products you view, search terms, and how
you interact with the Site.
● Purpose of collection: to load the Site accurately for you, and to perform analytics on
Site usage to optimize our Site.
● Source of collection: Collected automatically when you access our Site using cookies,
log files, web beacons, tags, or pixels 
● Disclosure for a business purpose: shared with our processor Shopify

Order information
● Examples of Personal Information collected: name, billing address, shipping
address, payment information (including credit card numbers email address, and phone number.
● Purpose of collection: to provide products or services to you to fulfill our contract, to
process your payment information, arrange for shipping, and provide you with invoices
and/or order confirmations, communicate with you, screen our orders for potential risk
or fraud, and when in line with the preferences you have shared with us, provide you
with information or advertising relating to our products or services.
● Source of collection: collected from you.
● Disclosure for a business purpose: shared with our processor Shopify

Customer support information

●
The Site is not intended for individuals under the age of [18]. We do not intentionally
collect Personal Information from children. If you are the parent or guardian and believe your child
has provided us with Personal Information, please contact us at the address below to request
deletion.

SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to help us provide our services and fulfill
our contracts with you, as described above. For example:
● We use Shopify to power our online store. You can read more about how Shopify uses
your Personal Information here: https://www.shopify.com/legal/privacy.
● We may share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request for
information we receive, or to otherwise protect our rights.

● BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements
or marketing communications we believe may be of interest to you. For example:
●  We use Google Analytics to help us understand how our
customers use the Site. You can read more about how Google uses your Personal
Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For more information about how targeted advertising works, you can visit the Network Advertising
Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED. COMMON LINKS
INCLUDE:

● FACEBOOK - https://www.facebook.com/settings/?tab=ads
● GOOGLE - https://www.google.com/settings/ads/anonymous
● BING -
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s
opt-out portal at: http://optout.aboutads.info/.

USING PERSONAL INFORMATION

We use your personal Information to provide our services to you, which includes: offering products
for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on
new products, services, and offers.
[INCLUDE THE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR IF YOU HAVE
CUSTOMERS IN EUROPE]
LAWFUL BASIS
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European
Economic Area (“EEA”), we process your personal information under lawful 

● Your consent;
● The performance of the contract between you and the Site;
● Compliance with our legal obligations;
● To protect your vital interests;
● To perform a task carried out in the public interest;
● For our legitimate interests, which do not override your fundamental rights and
freedoms.

RETENTION

When you place an order through the Site, we will retain your Personal Information for our records
unless and until you ask us to erase this information. For more information on your right of erasure,
please see the ‘Your rights’ section below.

AUTOMATIC DECISION-MAKING

If you are a resident of the EEA, you have the right to object to processing based solely on
automated decision-making (which includes profiling), when that decision-making has a legal effect
on you or otherwise significantly affects you.
We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise
significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have
a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
● Temporary denylist of IP addresses associated with repeated failed transactions. This
denylist persists for a small number of hours.
● Temporary denylist of credit cards associated with denylisted IP addresses. This
denylist persists for a small number of days.

 

YOUR RIGHTS

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold
about you, to port it to a new service, and to ask that your Personal Information be corrected,
updated, or erased. If you would like to exercise these rights, please contact us through the contact
information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS,
ERASURE, CORRECTION, AND PORTABILITY REQUESTS]
Your Personal Information will be initially processed in Ireland and then will be transferred outside of
Europe for storage and further processing, including to Canada and the United States. For more
information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:
https://help.shopify.com/en/manual/your-account/privacy/GDPR.
[INCLUDE FOLLOWING SECTION IF YOUR BUSINESS IS SUBJECT TO THE CALIFORNIA
CONSUMER PRIVACY ACT]

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold
about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your
Personal Information be corrected, updated, or erased. If you would like to exercise these rights,
please contact us through the contact information below [OR INSERT ALTERNATIVE
INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY
REQUESTS].
If you would like to designate an authorized agent to submit these requests on your behalf, please
contact us at the address below.
COOKIES
A cookie is a small amount of information that’s downloaded to your computer or device when you
visit our Site. We use a number of different cookies, including functional, performance, advertising,
and social media or content cookies. Cookies make your browsing experience better by allowing the
website to remember your actions and preferences (such as login and region selection). This means
you don’t have to re-enter this information each time you return to the site or browse from one page
to another. Cookies also provide information on how people use the website, for instance whether it’s
their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.

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